Tu Sello Latino gala in Lengthy Department to function stars of tradition as Jersey affect grows – Asbury Park Press

Latin music is heard on huge New York Metropolis radio stations, automotive decks on the roads, and venues in northern Jersey like MetLife Stadium in East Rutherford and the Prudential Middle in Newark.

But the massive Latin music stars not often come to the Jersey Shore. That can change in due time, mentioned Virgilio Lozano of the Lengthy Department-based Tu Sello Latino advertising and marketing firm. It is internet hosting a Latino Heritage Month gala on Saturday, Sept. 17, on the 10PRL occasion house in Lengthy Department.

“Music is the common language,” mentioned Lozano, who has produced Tu Sello Latino festivals at Monmouth Park in Oceanport, which have drawn 1000’s. “Once you hear the rhythms of the Latino tradition, the music, you discover out that we’re the identical as a result of Latin music has a connection to all people, irrespective of the place you are coming from.”

There are greater than 1.8 million Latinos in New Jersey, based on the U.S. Census, with giant communities in Lengthy Department, Freehold, Asbury Park and Lakewood.

“The subsequent step is to carry the massive exhibits right here as a result of the individuals are prepared for this music on the Jersey Shore,” Lozano mentioned. “It is only a matter of time and entrepreneurs to push extra {dollars} to this market, not only for Hispanics however for everyone to hitch.”

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Language shouldn’t be a barrier.

“Years in the past, a Spanish artist needed to do a crossover to be acknowledged by the English viewers, however immediately’s Spanish artists do not really want to talk English anymore …,” Lozano mentioned. “Dangerous Bunny would not communicate English and he is No. 1.”

There will likely be music and leisure on the Latino Heritage Month gala, recognition of space Latino companies, Home of Mexico founder Enrique Morones, and some celebs, too, together with actor and human rights activist Jesus Nebot and wrestling legend Tito Santana.

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“All people grew up with Tito Santana,” Lozano mentioned. “He was our hero.”

Go: Tu Sello Latino Gala, 7 p.m. Saturday, Sept. 17, 10PRL, 515 Bathtub Ave., Lengthy Department. $75; tusellolatino.com.

Barry Manilow’s Newark reward

Barry Manilow left greater than followers singing alongside to his classics when he performed on the Prudential Middle in Newark on Aug. 5.

He gave Thaddeus Expose, a trainer at East Facet Excessive Faculty in Newark, a $5,000 money award, and one other $5,000 in “Manilow bucks” to buy devices for his college students as a part of his Manilow Music Challenge initiative.

The Prudential Middle matched it with an extra $10,000 donation to East Facet.

“It’s great to companion with our live performance venues to establish faculties and music lecturers of their neighborhoods that deserve this small token of my gratitude,” mentioned Manilow in a press release. “Many college music packages have both been terminated, or their funds have been severely depleted. I all the time need to do my half by the Manilow Music Challenge to maintain music in faculties.”

Expose was awarded the prizes after a vote by way of the Manilow Music Challenge, and he acquired it backstage on the Manilow live performance in Newark.

Go to www.manilowmusicproject.org for extra data.

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Chris Jordan, a Jersey Shore native, covers music and leisure for the USA At this time Community New Jersey. Contact him at @chrisfhjordan; [email protected].