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New products from Dawn, Senegence and actress Kate Hudson are what you read on


Housework can be really boring – especially washing dishes. Perhaps that’s why Procter & Gamble launched an EZ-Squeeze container for Dawn Dish soap was so popular with Happi readers. It was the most viewed message on for the week ending January 15. P&G’s NPD easily topped the launch of a new lip color from Senegence and news from Hollywood that actress Kate Hudson was entering the beauty business through Juice Beauty.

Here are the most viewed messages on for the week ending January 15th.

1. Dawn debuts EZ-Squeeze dishwashing liquid for home care

2. Senegence introduces the Lip Line Corrector

3. Kate Hudson enters the beauty industry with Juice Beauty

4. Sally Beauty signs alliance with Nielsen IQ

5. What you read on

6. Il Makiage receives a US$130 million investment at a US$1.5 billion valuation

7. Cleaning product innovations from leading suppliers

8. Beiersdorf expands into dermatological skin care

9. Solvay launches biodegradable guar ingredients for beauty care

10. Covid-19 behavior and the impact on beauty


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