How PointsBet’s partnership with Troon will bring sports betting to recreational golfers | Golf news and tour information
PointsBet is the latest sportsbook to secure a major deal with a major golf company, announcing on Friday a partnership with Troon, the world’s largest golf operator.
In states that allow sports betting, golfers can expect to see PointsBet activations at Troon golf facilities in 2022, said Ryan Pensy, senior director of business development at PointsBet. PointsBet is currently active in eight states (New Jersey, Colorado, Illinois, Indiana, Iowa, Michigan, Virginia and West Virginia) and hopes to be in 18 states by the end of 2022 (including New York and Maryland in the near future). . Onsite activations at golf resorts will help grow the bookmaker’s user base, and with nearly 50 percent of golfers having a $100,000 household income, there’s no question that golfers are a desirable group to convert.
PointsBet has planned creative implementations including custom odds integrations that will be provided to customers via GPS on golf carts at facilities, allowing a golfer to scan a QR code to place a bet from their smartphone. Perhaps one of the most unique experiences in the industry will be what the company calls the PointsBet Cup, which will bring PointsBet VIP customers to a Troon facility like Troon North for a high-quality event featuring PointsBet Ambassadors, similar to events hosted by others are organized betting providers for its largest customers.
“PointsBet has demonstrated its commitment to golf through our brand’s investments in this area,” said Eric Foote, PointsBet’s Chief Commercial Officer. “This partnership with Troon helps take our connection with golfers to the next level.”
The move further signals PointsBet’s commitment to grow as a leader in the golf space. In October, PointsBet signed a multi-year extension to its deal with the PGA Tour, officialing the PGA Tour’s exclusive on-air odds provider. I will find that about every 30 minutes or so on a golf channel and NBC golf show, viewers will see a chart showing a leaderboard with live odds by PointsBet or a group’s current matchup prices.
The company is seeing a steady increase in live betting in golf and expects this to continue. While PointsBet is seeing growth in its overall golf betting handling, perhaps what the company is most looking forward to is reaching the highly desirable recreational golfer segment with opportunities to experience the PointsBet product.
“Even if someone isn’t currently betting on golf, they are most likely a customer who is betting on the NFL, the NBA, or a college sport,” Pensy said. “The opportunity to engage them and activate opportunities in a unique setting like a Troon property is exciting for us.”