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How Money in NCAA College Football Can Earn NIL Deals, Assistant Coaches, Head Coaches, and Facilities, Leaving Some Schools Behind


When Arkansas defense attorney Joe Foucha announced his move on Wednesday, Hog fans lit up social media with the assumption that an NIL offer from another school must be involved.

Calls encouraging Arkansas businesses to keep up with the Texas Longhorns of the NIL world echoed through the hills of northwest Arkansas.


While Hog fans claim it’s all about the money, Oklahoma signatory Kobie McKenzie sent a message to the University of Texas saying it was less about the money and more about the substance of their football program.

“When (Venables) came to Lubbock, Texas had come the day before and their only selling point for me was money,” McKenzie said in the briefing during an interview with the Hoover and Mayes show on 97.1 The Animal in Tulsa, and that just fitted not to me. I understand the possibilities in money. They were great, but how can we change this football program? “

Well, in Ole Miss, Lane Kiffin changed the rebel football program. The only problem is that after a 10-win season, he doesn’t seem to have enough money to keep his assistants.

Lane Kiffin


Offensive coordinator Jeff Lebby nearly doubled his salary by going for the same job in Oklahoma.

DJ Durkin, whom Kiffin rescued from the bottom of the pits when he trained the hell behind seven electrified iron gates when firing on Maryland after one of Durkins players died of heat stroke during a practice session, appreciated the gesture. but is to Texas A&M to train in the same defensive coordinator role for a presumably hefty raise.

Durkin reportedly made only $ 700,000 a year, but Ole Miss has just completed paying nearly $ 1 million to former defensive coordinator Wesley McGriff for the Auburn coaching move around that time last year to coach defense in Memphis.

There should have been a lot of money to give Durkin a hefty chunk of change, but change could be the rebels’ possible deal if the ink dries in College Station.

So what’s the right approach?

Should boosters and sponsors hear the calls from Hog fans and put money that would have flowed into the school’s sports foundation into NIL deals for athletes instead?

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Should Texas be focused on luring players by changing its culture, or is the path back to the days of Mack Brown paved with gold pancake NIL deals lined with platinum burned ends?

Should everyone at Ole Miss, a school in the Union’s poorest state, sell their souls so they can afford to keep successful assistants while it draws ticket sales to one of the SEC’s smallest stadiums?

The truth is that college football is always dominated by the most money-making programs. Money creates success (unless you’re Texas) and success creates money.

In the world of the NIL and massive coaching contracts, the only way to assert yourself is to get a coach or player the big money programs didn’t want, and get him through culture and a chip on his shoulder that no less than was placed to make something spectacular the Lord God Himself.

This is why a program like Arkansas can get good every now and then with the help of players like Brandon Burlsworth, Hayden Henry, and Grant Morgan, or coaches like Sam Pittman. The same goes for Dak Prescott in the state of Mississippi.

Mississippi State Bulldogs quarterback Dak Prescott, 15, accepts the Belk Bowl MVP trophy after beating the North Carolina State Wolfpack in the 2015 Belk Bowl at Bank of America Stadium.  The Bulldogs defeated the Wolfpack 51-28.

Mississippi State Bulldogs quarterback Dak Prescott, 15, accepts the Belk Bowl MVP trophy after defeating the North Carolina State Wolfpack in the 2015 Belk Bowl at Bank of America Stadium. The Bulldogs defeated the Wolfpack 51-28.

But that’s it. With programs like Mississippi State, Ole Miss, and Arkansas, it will only be every now and then instead of every year.

While these school types have a handful of high-end donors, it just isn’t enough to compete at the highest level. If you want a 0 at the end of your record, your checkbook must have lots of zeros in it.

In the end, McKenzie is right. Football programs can’t just be about money. Culture and pride also have to be in the mix.

But when culture and pride are all you have, you will never buy enough wins to find your way to championship in the current NCAA environment.

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